Free test on iPhone, open now

Turn a job you're avoiding into tiny steps. Raise a little pet as you go.

Tell Tad the job. It shows you one tiny step at a time on your lock screen. Each step you finish helps Tad grow, and each finished job adds a keepsake to its pond.

Join the free test No iPhone, or the test is full? Join the waitlist

Free test on iPhone. Room for 25 testers, through Apple's TestFlight app. Nothing is for sale. Tad is an everyday task tool. It is not medical help and does not diagnose or treat ADHD.

How it works

Not a planner.
Not a list.

You hand Tad a job you keep avoiding. Tad hands it back one tiny step at a time, on your lock screen.

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You sayTad asks for
  • Clean the kitchenPut one cup in the sink.
  • Write the reportOpen the document. Don't write yet.
  • Do my taxesFind last year's letter.
  • Reply to SamType “hi”. Don't send it yet.
  • No streaks to lose
  • No friends list or gifts
  • No list to organise

Youalreadyknowwhattodo.

Starting is the hard part. Tad makes the first step small enough to take.

  1. 1

    Tell

    Tell Tad what you're avoiding

    “Clean the kitchen.” “Do my taxes.” Type it or say it, as big and vague as you like.

    Clean the kitchen
  2. 2

    Do

    Get one tiny step on your lock screen

    Tad suggests tiny steps from its built-in list, and you can change every one. Your lock screen shows only the first.

    Put one cup in the sink.
  3. 3

    Grow

    Tap Done and Tad gets glow

    Tap Done right on the lock screen, once Face ID has unlocked your phone. No need to open the app. Glow is what Tad grows on, and the next step waits until you're ready.

    +1 glow

The pet

Why a pet and not a planner?

Give Tad one job you're avoiding. It suggests the next tiny step. Finish the job, and a reminder of it stays in your pond.

Tad's pond at night, with lanterns and a little houseNew keepsake · Lantern · Did my taxes · 3 Oct

The pond

Every finished job leaves a keepsake

Each keepsake carries the name of the job and the day you finished it. A to-do list shows what you haven't done. The pond shows what you have.

Glow

Every Done gives Tad glow

A tiny step earns the same glow as a big one, so asking for a smaller step never costs you. Glow only goes up.

Tad growing up in three stages: hatchling, Tad and sprout

Growing up

Glow makes Tad grow up

Tad starts as a hatchling. As glow adds up it gets bigger, grows legs and sprouts a leaf.

Rest

No daily target, nothing to lose

Glow carries over. There are no streaks. Tad never gets sick, sad or hungry, and if you disappear for a week it has simply been asleep.

Illustrations are concept art. The test app looks a little different.

Questions, answered straight

Before you join.

Can I try Tad today?

Yes, on iPhone. There is a free test through Apple's TestFlight app, with room for 25 testers. Tap Join the free test, install TestFlight if your phone asks, then install Tad. If the test is full, or you don't have an iPhone, join the waitlist instead.

What happens to Tad if I stop for a while?

Nothing bad. Tad sleeps and the pond stays exactly as you left it. There are no streaks to lose and nothing to make up.

How does Tad know the steps?

In this test version, step ideas come from a built-in list on your phone, not AI. You can change every step. Your lock screen shows only one at a time.

How is this different from Finch?

Finch is a full self-care app: daily goals, journaling, breathing exercises, friends, and a bird that goes on adventures. Tad is much narrower. You give it one job you are avoiding, it suggests the next tiny step, and when the job is finished a lantern with its name stays on your pond.

What does the test app keep?

Tad keeps your jobs and steps on your iPhone. There is no account and no server. We can't see your jobs unless you send them to us. Apple's TestFlight shows us basic usage and crash information, like how often Tad was opened. Read the test app's privacy note

Is this a medical app?

No. Tad is an everyday task tool. It is not medical help and does not diagnose or treat ADHD.

What will it cost?

The test is free. The App Store price is not decided yet. The waitlist asks one hypothetical price question, and nothing is charged. No ads and no selling your data either way.

Which phones?

iPhone only for now. Tap Done on your lock screen once Face ID has unlocked your phone. You don't need to open the app. Android would come later if the iPhone version works.

What do you do with my email?

Only updates about Tad. One-click unsubscribe. We never share or sell it.

Join the free test

Where should we send updates about Tad?

No spam, and we never share your email.

  • News about Tad, nothing else
  • A say in what goes in next

By joining you agree that we store your email and your answers so we can tell you about Tad. No spam, never shared, and you can ask us to delete it at any time. Privacy policy.