Privacy policy

This site is run by Verto Studios ApS · CVR 46783182 · Erik Menveds Vej 4, 8800 Viborg, Denmark. We are the data controller for everything described here. Because we are established in the EU, the GDPR applies to how we handle your data wherever you live. You can reach us at hello@vertostudios.com.

Tad is not in the App Store yet. This site describes a lock-screen pet app we are building and measured whether enough people want it. Nothing is for sale, no payment is taken, and no price is held.

If you join the waitlist: the email address you give us and your answers to the short questionnaire — which description fits you best, what you want from the app, what you have tried before, anything else you choose to write — and, if you reach it, which price you would choose. We use these for two things: to tell you when Tad opens, and to decide whether to build it at all. The legal basis is your consent, given when you submit the form.

If you only visit: we record the page you landed on, the site you came from, your browser type, the country your request came from, and the ad tag in the link if there was one. This is how we count visitors well enough to know whether an ad worked. We do not store your IP address, we do not set an advertising cookie, and there is nothing in this record that identifies you. The legal basis is our legitimate interest in knowing whether this page is worth continuing.

Both are stored with Supabase, our database provider, hosted in the European Union.

If you joined the waitlist and said you want to test Tad, we may send you a personal link to a short, optional page of questions. It saves what you choose there: which iPhone and iOS version you have, one job you are avoiding and its steps (and whether each step came from our built-in ideas or from you, and whether you changed it), which lock-screen design you like, how Tad’s lines feel, whether you would want notifications and at what time, and a note. It saves each time you tap Next, so answers are kept even if you stop before the end. With them we keep how far you got, whether you finished, how many times you saved, and when. We use all of this only to decide how to build the first test version. Please leave out health details. The legal basis is your consent, given by filling in the page. The answers are stored with your waitlist entry in the same database, and are deleted with it: when you unsubscribe, or 180 days after you joined the waitlist, whichever comes first.

This site runs no Meta pixel, no Google Analytics and no third-party advertising or analytics tag of any kind. Nothing you do here is sent to an advertising network. If we ever change that, this page changes first and you will be asked before anything is set.

Waitlist entries are deleted 180 days after you give them to us. Visit records are deleted after 90 days. These are not intentions — they run as scheduled delete jobs in the database, every night at 03:00 UTC. Deleted rows can persist in our provider’s backups for a short period afterwards.

We email waitlist members only about Tad: whether we build it, and invitations to test an early version. Every email has a one-click unsubscribe link. When you use it, your waitlist entry is deleted and we keep a one-way fingerprint (a SHA-256 hash) of your address, nothing else, so we can make sure we never write to it again. If you reply to an email, we use your reply only to decide what to build and to answer you.

Supabase (database hosting, EU) and Vercel (website hosting) process this data on our instructions as processors. We do not sell your data, we do not share it with advertisers, and we use it only to tell you about Tad and, for testers, to design and improve its test version.

Under the GDPR you may ask what we hold about you, have it corrected or deleted, object to how we use it, withdraw your consent, or receive a copy. Email hello@vertostudios.com and we will act within 30 days. We can find your entry by the email address you gave us. You may also complain to Datatilsynet, the Danish data protection authority.

When this policy changes, the date at the top changes with it and the new text is published at this address.